In today’s world, product packaging is way more than just protection. It is an important part of the brand identity and customer experience. Choosing the right type of packaging can help boost sales while taking your business to the next level. Are you on the fence about whether you should invest in custom boxes or standard packaging? The choice can potentially influence a customer’s perspective of your goods. In this article, you will walk through some of the key differences between these two types of boxes and which one to go for. So, read ahead for more information!
What Are Custom Boxes?
Custom boxes are special boxes made solely for a company. They show the company’s logo, colours, and fun designs. These boxes also have useful features that make them exciting to customers. By making use of these packaging solutions, you can make your product stand out.
What is Standard Packaging?
Standard packaging is plain and doesn’t let you change much, whether it is adding your brand’s colours, logo, or design. It comes in regular sizes and simple materials. These boxes work for basic needs, but they don’t help your product look special or different from others on the shelf.
Comparing Custom Boxes vs Standard Packaging
Custom boxes and standard packaging can both work well, depending on what your business needs are. Below are the top ways custom and standard packaging boxes differ from each other.
Unboxing Experience
A well-designed box helps you make a lasting impact on buyers’ minds. Custom boxes not only protect your item but also create memorable unboxing experiences. This is how you can give the packaging a deeper meaning and foster a great relationship with customers. Standard packaging, on the other hand, doesn’t offer such valuable unwrapping experiences. It only serves the purpose of product protection. This gives custom boxes a great edge on standard packaging.
Customer Perception
Customer perception is crucial when it comes to custom boxes vs standard packaging. Custom boxes are a smart way to make customers feel special and happy. Unlike standard boxes, custom packaging looks more eye-catching and gives your products a valuable feel, especially for things like makeup. If you want to make people think your items are premium-quality, be sure to go for custom boxes. This way you can grab the attention of more shoppers and generate more sales.
Cost-Effectiveness
Custom boxes usually cost more than standard packaging, as they are made just for your product. Standard packaging comes in common sizes and is made in large amounts, which makes it a cheaper choice. While custom packaging boxes cost more at first, they can help you sell more in the long run. Although standard boxes save money now, they don’t give the same special look or feel. Choosing the right box depends on your budget needs and business goals.
Shipping and Storage
Custom boxes often take up less space when shipping and storing. This can help save money and keep items safer during delivery. Since they are the right size, you don’t need a lot of extra packing materials. Standard packaging comes in set sizes, which might not fit your product well. This can lead to wasted space, more fillers, and higher shipping costs. Besides, standard boxes may also take up more room in storage. So, you should make sure to pick the packaging wisely!
Sustainability
Custom boxes are manufactured only when you need them. These boxes are made from 100% recyclable and biodegradable materials, which break down with time without leaving any harm to the environment. In contrast to this, standard packaging is crafted ahead of time and may not always be an eco-friendly option. Some of these boxes can be recycled, but that depends on how the packaging is created. Hence, custom packaging is more sustainable than standard boxes.
Which One Helps Boost Sales?
Are you struggling to choose between custom and standard packaging? Standard packaging is good if you want to save money at the start while the custom one is an ideal option for growing your brand. It can help you save on shipping by fitting the product better. Adding more to this, custom boxes also make people remember your brand, feel valued, and want to come back. If you care about customer happiness and strong branding, custom packaging is the perfect choice.
Wrapping It Up
Custom packaging can help accelerate sales if used the right way. It not only brings your products to the limelight but also makes your brand stand out in the competition. This is very helpful when many other products look the same. Standard packaging is cheaper and works well for saving money, but it doesn’t build a strong bond with customers. When choosing between the two, think about your goals, what your customers like, and how much you can spend. You can make use of custom boxes to pack high-end items and standard ones for everyday products.